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Imbibe selects Ball’s Widget Inside can technology for nitro-infused beverages

PKBR Staff Writer Published 11 May 2018

US-based beverage development company Imbibe is using Ball's Widget Inside can technology to increase the development of nitrogen-infused beverages.

The Ball’s Widget Inside aluminum beverage can technology is designed to offer improved nitro-draft experience in an on-the-go format to consumers.

The collaboration will allow Imbibe to use Ball’s technology to create innovative products that will benefit from the unique functional, textural, and taste characteristics offered by the technology.

Ball marketing director Melanie Virreira said: “The widget continues to grow as craft beer and coffee take full advantage of the effects of the controlled nitrogen release in the can provided by the widget technology.

“Now, with the partnership with Imbibe, we can start innovating around formulations that transform into new-to-world beverage drinking experiences.”

Imbibe said that the two firms seek to bring new ideas and products to their customers using this collaboration.

According to Imbibe, the demand for nitrogen-infused beverages, especially in the cold brew coffee category has grown considerably in the past year.

Imbibe chief commercial officer Andy Dratt said: “We’re excited to develop products that introduce the next generation of nitro-infused beverages to brands, and ultimately to consumers.

“Nitrogen-infusions add complexity to a product without adding calories, which is especially appealing to health-conscious consumers.”

The companies expect to potentially expand the concept of nitrogen-infused product to other categories such as tea, protein water and juice, in future.

Imbibe is engaged in creating custom beverages, flavors and ingredients across all beverage categories.