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Smurfit Kappa invests in HP PageWide C500 digital press for corrugated printing

PKBR Staff Writer Published 06 April 2018

Packaging solutions provider Smurfit Kappa and technology firm HP are bringing first digital post-print corrugated press to Europe.

Smurfit Kappa is installing a new industrial-scale HP PageWide C500 digital press for corrugated printing to offer better customization and flexibility for customers.

Claimed to be the first commercial HP single pass press in Europe, the HP PageWide C500 digital press will be installed at Smurfit Kappa’s Interwell facility in Austria.

HP PageWide C500 digital press will allow Smurfit Kappa to better serve its extensive customer base in the fast moving consumer goods (FMCG) sector.

HP PageWide C500, which is an advanced digital press for corrugated application, provides fully integrated stack-to-stack workflow and combines simplicity with off-set replaceable print quality on both coated and uncoated paper.

The advanced technology will offer brand owners with customized packaging solutions, helping to enhance sales across both online and traditional sales channels.

Smurfit Kappa provides ShelfSmart and eSmart services for the shelf-ready and e-commerce packaging segment in Europe.

The graphic flexibility and quality of the new HP PageWide C500 Press will help Smurfit Kappa to further enhance its service to drive brand recognition and offer fit-for-purpose packaging.

HP water-based inks will enable to print on both primary and secondary food packaging without an additional barrier, helping to meet stringent global food safety regulations.

Smurfit Kappa Europe CEO Saverio Mayer said: “This new press is the perfect solution for our Interwell plant. It comes after a successful collaboration between Smurfit Kappa and HP.

 “We are both early adopters in our respective industries and constantly strive to provide pioneering, market-leading solutions for our customers.”

HP EMEA corrugated business director Cristóbal Macedo said: “We are delighted that Smurfit Kappa will be the first in Europe to install the C500 Press which showcases brand new technology and offers all the flexibility of digital printing. This press is going to fundamentally change the corrugated industry by digitalising it.”

Image: Smurfit Kappa will install HP PageWide C500 digital press at its Interwell plant in Austria. Photo: courtesy of Smurfit Kappa Group.