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Velox announces commercial availability of direct-to-shape digital decorator technology

PKBR Staff Writer Published 16 May 2018

Velox has announced commercial availability of the IDS 250, a direct-to-shape digital decorator technology for the rigid packaging industry.

The new digital technology, which will replace conventional DTS printing, is intended to allows users to run both high volume and low volume with near-zero set up time, superior quality and at an affordable price.

IDC imaging, printing, and document solutions research manager Amy Machado said: “Digital is often a complementary technology, but the IDS 250 can be a replacement technology for analog processes.

“Velox’s Adaptive Deposition Architecture coupled with their proprietary inks achieve the productivity and speed that long production runs require, with the full on-demand benefits of digital without compromising on color or image quality.”

The digital technology allows full production-line speed of up to 250 containers per minute at high quality and 15 simultaneous colors and embellishments, including photorealistic images, tactile embossing, no seam, and tube to cap printing.

Featuring Adaptive Deposition Architecture (ADA) and Variable Viscosity Ink (VVI), the IDS 250 also provides complete operational agility including flexible production process and increased production efficiency.

Velox said that its IDS 250 has already been installed by customer Lageentubes, a supplier of plastic and aluminum tubes packaging to cosmetics and pharmaceutical industries, for production of products. These products are planned to be on store shelves in near future.

Lageentubes general manager David Daloya said: “Based on Velox’s digital decoration technology, we now offer our customers a completely new level of capability, both in terms of agility and responsiveness, as well as superior product appearance.”

Velox CEO Marian Cofler said: “Velox disrupts the conventional perception that mass production digital DTS is a technology of the future. Finally, batches of any size, with a cost per copy that is competitive with analog long runs, are possible.

“This is an enormous breakthrough that can profoundly shake the industry – printing digitally direct-to-shape of any volume is now revolutionizing how products are branded, produced, and marketed.”


Image: Velox’s IDS 250 digital decorator. Photo: courtesy of Velox Ltd.